The prevalent multichannel shopping environment is driving many consumers to choose between online and offline channel at the information search and product purchase stages of a shopping experience. Consequently, multichannel retailers face the challenges of identifying different target consumer groups and maximizing the value of each channel by understanding and serving each group more effecti...

Presence perceptions (i.e., perceptions of nonmediation in technology-mediated environments, Lombard & Ditton, 1997) have been demonstrated to influence consumers’ attitudes and intentions in online shopping situations; the factors leading to presence, however, are not well understood. In business-to-consumer e-commerce environments, factors such as task characteristics (i.e., searching versus ...

The World Wide Web (WWW) has rapidly evolved since its inception in 1990. The total value of purchased goods and online services reached 327 billion US dollars in 2002. Such exponential growth has influenced the establishment of electronic commerce. Understanding online consumers is important in today’s economy. However, online sales remain relatively low compared to traditional retailing. It i...

Online shopping has become new type of retail shopping. It has now been adopted all over the world including Vietnam. This shopping method is still not as well known or accepted as in many other countries, and though the knowledge of online shopping in Vietnam is now beginning to increase rapidly, to know the factors influencing online shopping behavior of Vietnam consumers there are several ar...

After more than ten years of widespread use of e-commerce, there are still only a few models to specify the connection between consumer acceptance and the characteristics of an online shop. In particular, the available literature does not provide any constructs to evaluate the most basic functionality of an online shop: its search features. In this paper we describe a shopping experiment to val...

although many scholars had proposed lots research results about online shopping, they are quite vague and hard for enterprisers to practice it. hence, this research observes the online store policies, services, functions, and activities among 17 online shopping platforms in taiwan, china, and hong kong. and, this research (1) finds online stores assessment items by literature review; (2) establ...

The rapid growth of e-commerce is imposing profound impacts on modern society. On the supply side, the emergence of e-commerce is greatly changing the operation behavior of some retailers and is increasing product internationalization due to its geographically unlimited nature. On the demand side, the pervasiveness of e-commerce affects how, where, and when consumers shop, and indirectly influe...

Consumer endorsements have along been used as an advertising strategy, and now, it is also easy to see consumer endorsements in online shopping sites. A positive Online Consumer Review (OCR) is a consumer endorsement in the web site. Although the sources of both OCR and consumer endorsement in advertisement (CEA) are typical consumers, trust in the source of OCR could be perceived differently f...

In this study, firstly, based on related researches about consumer online purchasing behavior before, we proposed that there were some perceived factors that influence perceived value which has a direct impact on consumer’s online purchasing decision-making. Secondly, on the analysis for the antecedent of consumer perceived factors with online shopping, we proposed the definition of online shop...

This study proposed and tested a model of consumer online buying behavior. The model posits that consumer online buying behavior is affected by demographics, channel knowledge, perceived channel utilities, and shopping orientations. Data were collected by a research company using an online survey of 999 U.S. Internet users, and were cross-validated with other similar national surveys before bei...