The study investigates the use of language in ‘Real Beauty’ advertising campaign initiated by care brand Dove from 2006 to 2020 through lens Fairclough’s (1989) three-dimensional critical discourse analysis and Wodak’s (2001) historical-discourse analysis. By unfolding textual elements used five video advertisements, it aims examine how advertiser constructs beauty image women discursive strate...

The ever-growing acceptance and use of assisted human reproduction techniques has caused demand for "donated" sperm and eggs to outstrip supply. Medical professionals and others argue that monetary reward is the only way to recruit sufficient numbers of "donors". Is this a clash between pragmatics and policy/ethics? Where monetary payments are the norm, alternative recruitment strategies used s...

The essays collectively address large themes: the clash between past and present in traditional culture; the ascription of miraculous powers to objects and the question of agency; commodifi cation, commercialism, collecting and globalism; the object as a lightning rod for nostalgia or authority; the search for the “authentic”; and the relationship of gender and power. Addressed to specialists, ...

Twenty-five hundred years ago, Hippocrates bequeathed a set of ethical precepts that emphasized the social transcendence of the practice of medicine and the profound commitment of physicians to serve patients and their families selflessly and with a pure heart.[1] Traditionally, small-town medical practice facilitated spontaneous interpersonal relationships between family doctors and nurses and...

As domestic access to the internet reaches the mass market in industrialised countries, this article identifies and evaluates the emerging research agenda, focusing particularly on children and young people. The nature of children’s use of the internet generates public anxieties which both guides and undermines research, complicating the already challenging study of children within the privacy ...

Families and children are in the midst of a media revolution. Television, Internet access, instant messaging, cell phones, and interactive video games are delivering more information for more hours than ever in history. Exposure is occurring at younger and younger ages, often without parental oversight or interpretation. The impact on children is just beginning to be studied. Does media exposur...

This investigation aims to find how Chilean education is perceived by 69 English-speaking online newspaper articles from 12 different countries. A qualitative study coherent with metaphoric analysis was carried out identify metaphors about and students. Conceptual found in the 99 fragments taken these news are organized into two dimensions. Each dimension deals a topic related Chile it represen...

Sports events, as the ancient Greeks knew well, could be used as a substitute for war in city-state competition, hence the creation of the ancient Olympics. Although the founder of the modern Olympics, Pierre de Coubertin, envisioned an event free of consumerism and nationalism, they are now a forum for national conflict and rivalry (Riggs 1993). As Katz and Dayan (1985) argue, the Olympics are...

For quite a while architects have been dreaming of architecture that can change its appearance. The motivation for such a change ranges from rational adaptation to environmental variation according to a time of day, season, or temperature, to pure aesthetics and ordinary commercialism. One of the most recognized examples is Jean Nouvel’s Arab World Institute in Paris, where 30 000 light-sensiti...