As a shopping interface, the Web possesses certain unique characteristics that necessitate a reevaluation and a new investigation of online consumer behaviors. One of the unique characteristics of online shopping is that consumers evaluate products and make judgments based on the product information presented on web pages, which enable the design of product list on a web page to have a great po...

OBJECTIVE To study differences in the role of price and value in food choice between low-income and higher-income consumers and to study the perception of consumers about pricing strategies that are of relevance during grocery shopping. DESIGN A cross-sectional study was conducted using structured, written questionnaires. Food choice motives as well as price perceptions and opinion on pricing...

This paper explores how lowering consumer search costs based on labeling formats affects the probability of choosing healthy foods. We propose a theoretical model of the links between information costs and consumer choices of healthy foods and empirically test the ensuing propositions with scanner data from ready-to-eat breakfast cereals (RTEC). Based on a natural experiment with changes in lab...

E X E C U T I V E S U M M A R Y The objective of this study was to examine a possible nonlinear association between employee earnings and consumer-directed health plan (CDHP) choice. We collected employer administrative records and insurer claims data for 9,617 households insured through a large multistate employer. A third-party firm extracted, merged, and deidentified the 2005–2006 claims and...

Do political tensions affect economic relations? In particular, does politics significantly affect consumer choices? Firms are often threatened by consumer boycotts that pretend to modify their business strategies and behavior. Sometimes these are caused by general political conflicts. The main objective of the paper is to study the consequences of political conflicts between Spain and Cataloni...

This study focuses on the effects of framing information on perceptions and choices of genetically modified food. Information that is presented in a neutral, positive, or negative framing provokes different reactions and may change perceptions and choices. The effect of framing on judgment and choices is stronger when consumers are less knowledgeable, and their beliefs are not very strong. This...

Vol. XLIII (February 2006), 1–10 1 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Tamar Avnet is Assistant Professor of Business, Rotman School of Management, University of Toronto (e-mail: [email protected]). E. Tory Higgins is Professor of Psychology, Department of Psychology, and Professor of Management, Columbia School of Business, Columbia U...