Drawing upon the coping theory and the stimulusorganism-response (S-O-R) model, this paper proposes a research model to understand consumers’ behavioral responses toward online ads. We posit that a combination of primary appraisals (perceived gain/loss) and secondary appraisals (perceived control) of ads’ design features influences consumers’ emotional states (positive affect vs. negative affec...

Advertising is not only as a tool to increase company sales. Fast development of mass communication tools and added new mediums to advertising media have been introduced the advertising as a key element in the success or failure of a company. Due to the intense competition between companies and the fast growth of markets and changes in consumer behavior, advertising is taken into consideration ...

BACKGROUND As direct-to-consumer personal genome testing (DTC-PGT) is increasingly available in Australia, knowledge of Australians' perceptions and attitudes towards this technology is needed in order to assess the (potential) impact it might have on the Australian public and healthcare system. AIMS To explore the knowledge and perceptions of DTC-PGT in an Australian sample. METHODS An onl...

The analysis of foodstuffs, such as rice, is of particular interest for nutrient elements present at high concentrations, and also for toxic elements such as cadmium that can be present at trace levels. The analysis is important to ensure product quality and safety, as well as determining product origin. Food scares related to contamination not only constitute a health risk but also undermine c...

Mr. STARK. Mr. Speaker, I rise today to introduce the Fair Balance Prescription Drug Advertisement Act, a bill to deny tax deductions for unbalanced direct-to-consumer (DTC) pharmaceutical advertising placing more emphasis on product benefits than risks or failing to meet Federal Food, Drug and Cosmetic Act requirements. This bill will ensure that prescription drug advertisements provide the pu...

BACKGROUND Direct-to-consumer genetic tests (DTC-GT) are easily purchased through the Internet, independent of a physician referral or approval for testing, allowing the retrieval of genetic information outside the clinical context. There is a broad debate about the testing validity, their impact on individuals, and what people know and perceive about them. OBJECTIVE The aim of this review wa...

Introduction Word of mouth has long been recognized as a major driver of product sales. It can raise consumer awareness, and may be one of the few reliable sources of information about the quality of experience goods. With the development of the Internet, word of mouth has moved beyond small groups and communities, to being freely available through largescale consumer ne tworks (Avery, Resnick ...

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-mot...

D some misconceptions, consumer rationality is a property of the researcher rather than the consumer. Consumers become more rational as we are better able to predict their behavior or other important outcomes influenced by their behavior. Perfect rationality results when we achieve accurate predictions. Consequently, at least for many Marketing Science articles, consumers are becoming more rati...

BACKGROUND Evidence suggests that direct-to-consumer advertising of prescription drugs increases pharmaceutical sales and both helps to avert underuse of medicines and leads to potential overuse. Concern about such advertising has increased recently owing to the withdrawal from the market of heavily advertised drugs found to carry serious risks. Moreover, the Food and Drug Administration (FDA) ...