Trustworthy eco-labels provide consumers with valuable information on environmentally friendly products and thus promote green consumerism. But what makes an eco-label trustworthy and what can government do to increase consumer confidence? The scant existing literature indicates that low governmental involvement increases confidence. This suggests that government should just provide the basic l...

Developed to address the challenges of the social web, this study aims to determine how consumers’ involvement in user-generated content (UGC) affects brand equity. The formation and testing of a conceptual model addresses a gap in the literature by exploring links between UGC, involvement and consumer-based brand equity. Based on previous research complemented by depth interviews with experts,...

Fifteen area health services currently have formal structures for ongoing community participation. These structures are variously called health councils, health consumer networks, consumer and community health forums, and consultative committees. The role and activities undertaken vary and include local needs assessment, input to planning, and health promotion activities. The two area health se...

previous electronic commerce (ec) studies have found thatconsumer characteristics are important when considering issues related tothe acceptance of online shopping. however, most studies have focusedon a single product or similar products. the effects of different producttypes have been relatively neglected. to overcome this limitation, thepurpose of this study was to explore the effects of dif...