Public attitudes about dietary sugars have varied over time, depending on numerous factors including consensus and emerging science, public policy, and consumer attention. The rise of obesity, the increasing concern over its associated health consequences, and the role of sugars in the diet continue to be examined by the scientific community. The media, which closely monitor scientific publicat...

This study tries to discover new correlation patterns between word-of-mouth generation and other media effects through a computer simulation model by artificial neural network. First, authors conducted an empirical consumer survey in Japan regarding purchase behaviors of compact automotives, an example of typical consumption behaviors. Authors focused on each consumer’s media contact including ...

Even today, it is a fairly common argument in business-to-business companies, especially in traditional industrial companies, that social media is only useful in the business-to-consumer sector. The perceived challenges, opportunities and social media use cases in business-to-business sector have received little attention in the literature. Therefore, this paper focuses on bridging this gap wit...

Social media has become an increasingly important venue for social interaction and communication. Most previous research have shown the information sharing on social media platforms, but few focus on shopping related sharing (SRS) information and how these information influence consumer decision-making. Through a combination of interviews with observations in our lab to the users of social medi...

Security is clearly a very important factor governing the size of the e-commerce market. E-commerce security concerns include payment confidentiality, payment integrity, and payment authorisation for Internet transactions. Currently, many potential e-commerce participants are reluctant to participate in Internet e-commerce because of these concerns, not least because many users perceive Interne...

This paper explores the emergence of sponsorship-linked events as a strategy to leverage relational outcomes through sponsorship investment. The growing use of sponsorship-linked events reinforces the need to understand the potential of such leverage strategies, thus the findings contribute to the body of literature on effective sponsorship practices. Findings from semi-structured interviews wi...

New consumer services are transforming the Hertzian broadcast media into a rich source of multimedia content. A Broadcast Media Navigator combining Softare Radio elements with Audio Indexing techniques and digital audio recording is proposed. Results from a PC-based demonstrator implementaing a simple speech/music discriminator are presented.

the adoption and use of digital forms of direct-to-consumer advertising (also known as “edtca”) is on the rise. at the same time, the universe of edtca is expanding, as technology on internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. however, little is known about how this unique form of pharmaceutical marketing impa...