This study examined consumers' emotional responses, their attitudes toward advertisements and brands, attributions about the companies promoting the brands, and purchase intention for ads varying on level of guilt appeal. Sixty working mothers, a prime target of guilt appeals, participated in the study. Results indicated that moderate guilt appeals elicited more felt guilt in the working mother...

Events in a sequence may each be evaluated as good or bad. We propose that such good-bad evaluations evoke emotional responses that change current mood. A model of recurrent updating of current mood is developed and compared to a model of how a sequence of events evoking emotional responses is evaluated retrospectively. In Experiment 1, 149 undergraduates are presented sequences of lottery outc...

Resource pulses are brief periods of unusually high resource abundance. While population and community responses to resource pulses have been relatively well studied, how individual consumers respond to resource pulses has received less attention. Local consumers are often the first to respond to a resource pulse, and the form and timing of individual responses may influence how the effects of ...

With the current phenomenon of aging populations in most parts of the world, there are corresponding increases in age-related conditions associated with impaired cognitive status, such as dementia and delirium. Cognitive status is a key component in carrying out activities of daily living such as walking and bathing, and departures from normal cognitive status may be indicators of acute (e.g., ...

A survey using modified azalea stems was used to establish a "tally threshold value" for assessing azalea lace bug, Stephanitis pyrioides (Scott), feeding injury to azalea shrubs. Consumers and green-industry professionals, represented by ornamental growers, landscape architects, and landscape managers, recognized azalea lace bug injury when injured leaf area exceeded 2%. Purchase and treatment...

OBJECTIVE To explore mental health consumer and provider responses to a computerized version of the Illness Management and Recovery (IMR) program. METHOD Semistructured interviews were conducted to gather data from 6 providers and 12 consumers who participated in a computerized prototype of the IMR program. An inductive-consensus-based approach was used to analyze the interview responses. R...

OBJECTIVE To assess the extent to which consumers are involved in the work of clinical trial coordinating centres in the United Kingdom and the nature of consumers' involvement in randomised trials coordinated by these centres. DESIGN National surveys using structured questionnaires with some open ended sections. SETTING 103 clinical trial coordinating centres in the United Kingdom identifi...

This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the s...

We consider a market game with a continuum of consumers, where the measure of each type is stochastic. Nature selects the set of active consumers, who make bids and o¤ers on ` ¡ 1 spot market trading posts. Existence of type-symmetric Nash equilibrium is proven. When facing price uncertainty, best responses are unique, and a Nash equilibrium to the sell-all game is typically not a Nash equilibr...