نتایج جستجو برای: coordination information sharing vertical cooperative advertising competing retailers game theory

تعداد نتایج: 2182067  

Journal: :Marketing Science 2017
Noam Shamir

This paper studies the ability of competing retailers to form a cartel by sharing information with their mutual manufacturer. In a market characterized by demand uncertainty, colluding retailers desire to share information about the potential market demand in order to coordinate on the optimal collusive retail price. However, since direct information-sharing between competing firms is considere...

2015
B. C. Giri S. Sharma

a r t i c l e i n f o The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising and they have different sales costs. The manufacturer uses one of the following ...

2014
Shelly Salim Cheolheon Baek Sangman Moh Ilyong Chung

Spectrum sharing in cognitive radio networks is essential to ensure effective communication between secondary users. Game theory is suitable to be applied to the spectrum sharing strategies since it considers strategic interactions between users. There are two types of games based on the ability to communicate between users: cooperative game and non-cooperative game. In this paper, the two spec...

Journal: :modares journal of medical sciences: pathobiology 2010
atefeh torkaman nasrollah moghadam charkari mahnaz aghaei pour kambiz badii

objective: to classify different types of acute leukemia based on cooperative game theory and shapley value. materials and methods: in this study, patients data were collected from flow cytometry tests of the iran blood transfusion organization (ibto) have been used. 304 different diagnosed samples in 8 classes of acute leukemia were investigated. samples were initially in numerical format. i...

Journal: :Rairo-operations Research 2022

Perishable and short-life products can be seen everywhere in life. Due to the particularity of these products, they are more complicated supply chain management. This paper studies whether two-part tariff ZRS contract achieve purpose reducing risks coordinating chain. We assume that market demand supplier yield uncertain, we use game theory probability distribution for research. The research re...

Journal: :Axioms 2023

Considering the influence of consumers’ perception eco-quality (CPQ) on dynamic strategies continuous agri-product supply chain, paper examines a two-stage chain composed supplier and retailer, where invests in improvement retailer advertising. Taking CPQ, goodwill as ternary state variables, formulates joint decision-making models based differential game theory. The has analyzed equilibrium de...

Journal: :Processes 2022

Advertising and service investment can enhance brand goodwill to increase the sales of branded goods. However, impact advertising services on is not immediate but delayed. At same time, due different characteristics provided by various channels, phenomenon bidirectional free-riding occurs. Therefore, this paper studies dynamic cooperation between in O2O (online offline) supply chain dominated o...

Journal: :Marketing Science 2010
Anthony J. Dukes Yunchuan Liu

W study the effects of retailer in-store media on distribution channel relationships. Retailers open in-store media (ISM) and allow manufacturers to advertise to shoppers. Our results suggest that ISM has an important role in coordinating a distribution channel on advertising volume and product sales, and on mitigating supplier competition. Improved channel coordination is achieved through the ...

Journal: :European Journal of Operational Research 2003
Srinivasan Raghunathan

Research on information sharing partnerships between manufacturers and retailers in a supply chain is relatively recent. The research has generally focused on models involving a single retailer or multiple retailers with independent demands. We analyze the value of demand information sharing in a one manufacturer–N retailer model in which demands at the retailers during a time period may be cor...

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