in this study, the satisfaction index of new product attribute in terms of development strategy, which includes a number of options for development using kano questionnaire, in the automotive industry was calculated, and according to the relationship between satisfaction and loyalty, instead of loyalty index, we was used satisfaction kano index . then using customer purchase records data within...

the aim of this study was to investigate the effect of management dimensions of fan relationship on fan lifetime value in iran football premier league. the research method was developmental with regard to the aim and exploratory considering the nature of the study. the data were gathered through interviews, observation, review of the related literature and questionnaires. the statistical popula...

Customer Lifetime Value has become a very important metric in Customer Relationship Management. Various firms are increasing relying on CLV to manage and measure their business. CLV is a disaggregate metric that can be used to find customers who can be profitable in future and hence be used allocate resources accordingly (Kumar and Reinartz, 2006). Besides, CLV of current and future customers i...