the increasing growth and development of communications technology has created a major change indifferent aspects of human life and organizational performance. new technologies have changed function and attitudes of individuals and organizations and have become an important aspect in creating new jobs and innovation in organizations. development of new phenomena such as electronic business, ele...

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

Social trust is one of the foundations for social order in society. Trust in any organization is affected by various factors such as customer satisfaction, service quality, staff skill and taking into account the customer orientation and service receivers’ satisfaction principles. This research seeks to study the sociological study of social trust of the insured population of social security or...

warranty as a kind of service contract today plays a role key in business and legal transactions. in this paper, we present a manufacturer, an agent and a customer's model under different service contracts suggestions. the manufacturer's profit is maximized by determining sale price, warranty period and warranty price. in addition we obtain optimal maintenance cost or repair cost for ...

Purpose – To explore and add insight to the online-dating services phenomena which is the next product and beneficiary of the internet revolution that offers customers a convenient and affordable alternate to traditional methods of dating. Design/methodology/approach – Empirically investigated through conceptual models and statistical methods was the value proposition of online matchmaking serv...

This paper will present and discuss the findings of research that explored the marketing practices of small professional service firms. These findings demonstrate that in seeking to improve customer service and satisfaction, the marketing activities practiced by such firms differ from those of their larger counterparts. Moreover, they suggest that existing relationship marketing theories are in...

This paper presents a comparative study on the relationship between implementing total quality management (TQM) and organisational characteristics (size, type of industry, type of ownership, and degree of innovation) in a newly industrialised country in South East Asia. Vietnam has become the 150th member of the World Trade Organisation (WTO) since January 2007, and this is the first empirical ...

the location-routing problem is a relatively new branch of logistics system. its objective is to determine a suitable location for constructing distribution warehouses and proper transportation routing from warehouse to the customer. in this study, the location-routing problem is investigated with considering fuzzy servicing time window for each customer. another important issue in this regard ...