Service systems can be regarded as the arrangement of resources that are linked to other systems based on value propositions. Value co-creation in service systems is very important for enterprises to get competitive advantage and customer satisfaction. This research attempts to theoretically model value co-creation in service systems based on the concept of service-dominant logic and resourceba...

The concept of value co-creation and its notion of the customer as co-creator of value have gained much academic interest, notably in marketing and operations research. While several competing perspectives have been conceptually discussed in literature, research on the practical implications of value co-creation is scarce. Using the example of sales-oriented advisory, we show gaps between exist...

The aim of this paper is to integrate the concept of co-creation of value with digital ecosystems and propose the impact of this integration on aspects of firm performance. The focus of the paper is on platforms that exist within digital ecosystems and the consumer-firm interaction under co-creation of value. Digital ecosystems are divided into four types of platform ecosystems based on the und...

The importance of value co-creation processes to firms’ competitive strategy is widely recognized, both in practice and in academia. Therefore, it becomes essential to identify which variables drive consumers to collaborate with companies. A primary influence on this consumer decision relates to the search for greater satisfaction. This article proposes a theoretical model that relates the proc...

The current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identifica...