There has been tremendous growth for the need of analytics and BI tools in every organization, sector such as finance, software, medicine even astronomy order to better overall performance. C-factor Computing same vision empowering their existing products through data analysis forecasting suit customers decision making stakeholders. The project involves 5 key aspects Analytics - Data Acquisitio...

Business Analytics and big data have potential in many industries. The collected massive data can help organizations dramatically reduce risks while increasing operational efficiencies. In sport, just as in any business, an increasing volume of data is being captured, collected, and analyzed. Today, sports are generating more data than ever before, and sports organizations have an unprecedented...

The authors provide a critical examination of marketing analytics methods by tracing their historical development, examining their applications to structured and unstructured data generated within or external to a firm, and reviewing their potential to support marketing decisions. The authors identify directions for new analytical research methods, addressing (1) analytics for optimizingmarketi...