Selecting approaches with appropriate accuracy and suitable speed for the purpose of making decision is one of the managers’ challenges. Also investing decision is one of the main decisions of managers and it can be referred to securities transaction in financial markets which is one of the investments approaches. When some assets and barriers of real world have been considered, optimization of...

Search-based advertising is a multi-billion industry which is part of the growing electronic commerce market. In this work, we study the search-based advertising market from the advertiser’s point of view. There are three natural participants in the search-based advertising: the advertisers, promoting their products to consumers based on their search queries, the users, which are searching for ...

Following the Blattberg and Deighton (BD) model, we incorporate market share growth to explore links between acquisition and retention.We then devise amethod for nonlinear programming using a spreadsheet to balance the objectives of market share growth in the short term and customer equity in the long term. The aim of this approach is to determine the optimal spending allocation for customer ac...

Bidders often want to get as much as they can without violating constraints on what they spend. For example, advertisers seek to maximize the impressions, clicks, sales, or market share generated by their advertising, subject to budget or return-on-investment (ROI) constraints. Likewise, when bidders have no direct utility for leftover money – e.g., because the money comes from a corporate budg...

Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your perso...

BACKGROUND The tobacco industry claims that illicit trade in cigarettes has increased sharply since the 1990s and that government has lost substantial tax revenue. OBJECTIVES (1) To determine whether cigarette excise tax revenue has been below budget in recent years, compared with previous decades. (2) To determine trends in the size of the illicit market since 1995. METHODS For (1), mean p...