In this paper, we connect rectangular free probability theory and spherical integrals. In this way, we prove the analogue, for rectangular or square non symmetric real matrices, of a result that Guionnet and Mäıda proved for symmetric matrices in [GM05]. More specifically, we study the limit, as n,m tend to infinity, of 1 n logE{exp[nmθXn]}, where Xn is an entry of UnMnVm, θ ∈ R, Mn is a certai...