This paper examines the influence of social media usage on Generation Z’s choice in selecting a restaurant Kathmandu district. A hierarchical multiple regression model is used to examine effect independent factors (perceived image, electronic word-of-mouth, sales promotion, and popularity) dependent variable (restaurant choice). The data collected from Z (Gen Z) residing districts by adopting c...

The development of internet resulted high growth applications in Indonesia, which then used by business owners marketing. Restaurant directory is gaining popularity for the ease obtaining information, but information can also obtain using social media, begun to use as marketing platform, media tends bias reviews. This study aims examine whether there influence between Electronic Word Mouth on Z...

Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...

Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...

Purpose: Empirical research suggests a high impact of e-WOM on the user’s attitude leading to their behavioral intention. This paper is novel attempt understand electronic word-of-mouth users’ attitudes toward content OTT, its subscription Theoretical framework: “Content” one key factors behind exponential growth and viewership OTT platforms in India. But how users develop watch or subscribe sp...

This research aims to investigate (1) the effect of electronic word mouth Blibli.com E-commerce purchase decision, (2) price (3) service quality decision. is quantitative with causal associative design. Research population all people have ever bought products or goods on in Surabaya. Sample this amount 100 who The data collection technique was used questionnaire that has been tested for validit...

Celebrity endorsers and electronic word of mouth are essential factors in creating trust consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity word-of-mouth marketing can influence a consumer's decision directly or through trust. The type data used is quantitative data. sampling technique was nonprobability with the purposive method. Thus sample 102 L...

Di era yang terus berkembang, teknologi semakin berkembang pesat dengan berjalannya waktu. Kemajuan bisa kita rasakan salah satunya perkembangan pada penggunaan internet khususnya perdagangan online pembelian tiket perjalanan travel agent secara online. Traveloka merupakan no 1 di Indonesia, namun terlihat e-wom, brand image, serta trust belum cukup baik, diikuti juga peningkatan jumlah kunjung...

Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective of this paper is to explain and support the necessity of adopting a different qualitative method when elect...