The acceleration of the digitalisation grocery shopping is an important trend that shows this way sourcing groceries increasingly accepted by customers. Uncovering, understanding, and describing differences between online shoppers interesting from a scientific point view practical one. Correctly targeting specific customer segment increases very effectiveness marketing communication spending co...

A model with two types of consumers, shoppers and captives, is constructed that leads to an equilibrium price dispersion. Shoppers may hold inventories of the good; the level of consumer inventories leads to state-dependent price dispersions. It is shown that prices and quantities display negative serial correlation. The model is tested using grocery store data, which display the predicted corr...

Research has found an upward trend in impulse buying in general, and impulse buying is frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in annual sales in the U.S. (Mogelonsky, 1998). Retailers have found that over 50 percent of mall shoppers purchase on impulse (Nichols et al., 2001). More than one third of all department store purchases were bought on imp...

Online perceived risk is an important issue in e-commerce. As China has a large Internet shopper population and online consumer spending continues to increase, better understanding Chinese online shoppers’ perceived risk and risk reduction strategies becomes particularly relevant. However, research in the Chinese context is limited. Given this reality, the purpose of this study is to (1) identi...

This study examines responses of 336 produce consumers in San Luis Obispo County, California, to compare the profi le of farmers’ market shoppers to those who do not shop at farmers’ markets. The characteristics of produce sold in farmers’ markets are compared to those sold at supermarkets to determine why consumers shop in farmers’ markets. This examination of the demographic profi le of farme...

There is a strong push from the farming community in Australia to persuade the government to legislate the compulsory display of country-of-origin labelling on retail products. This research examines the label elements considered by grocery shoppers who are inclined to examine the country of manufacture. Shoppers are most likely to consider the brand name when choosing a product, with the odds ...

With the increasing popularity of online shopping, e-shoppers have been provided with a new medium for making purchases and this has attracted increasing attention from researchers and practitioners. Researchers are challenged to understand what constitutes a theoretical model for website design research. In exploratory work, we employ Kaplan and Kaplan’s landscape preference model involving co...

With the retail electronic commerce being a major global shopping phenomenon, retailers need to develop additional tools to improve their sales. One such tool is a Recommender System through which the shopping page recommends products to the shoppers using their past Web shopping and product search behavior. While recommender systems are common, few studies exist regarding their usability and u...

Immigrants gaining economic security tend to reinforce—not relinquish—their ethnic identification [Halter M. Shopping for identity: the marketing of ethnicity. New York: Schoken Books, 2000. p. 256.]. Shopping is one avenue where people affirm themselves. Mall shopping has become an expression of personal values. In this research, the authors investigate shopping values [J. Consum. Res. 20 (199...