Branded apps are not only an important platform for enterprises and customers to have real-time interactions communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order explore impact of branded on customers, this study constructs fuzzy multi-criteria decision making (FMCDM) analysis model, it uses consistent linguistic preference re...

Past studies pointed to the fact that consumers associate a higher level of risk with non-store shopping than in-store shopping. However, with the advent of the information technology and e-commerce, shoppers are now increasingly likely to shop across multiple channels. Multi-channel integration continues to be a focus and will be a key factor driving growth onward. This paper describes the Fuz...

Because of the pressure of globalization in the last two decades, professional services has become an important strategic decision so that supplier selection is a prime concern. In the semiconductor industry, the prior researches worked on analyzing and improving the process, and evaluating the equipment manufacturers. Therefore, being the semiconductor industry applying a wide huge of advanced...

Selecting a project manager is a major decision for every construction company. Traditionally, a project manager is selected by interviewing applicants and evaluating their capabilities by considering the special requirements of the project. The interviews are usually conducted by senior managers, and the selection of the best candidate depends on their opinions. Thus, the results may not be co...

Multidimensional scaling (MDS) analysis is a dimension-reduction technique that is used to estimate the coordinates of a set of objects. However, not every criterion used in multidimensional scaling is equally and precisely weighted in the real world. To address this issue, we use fuzzy analytic hierarchy process (FAHP) to determine the weighting of subjective/perceptive judgments for each crit...

A multi-item multiperiod inventory control model is developed for known-deterministic variable demands under limited available budget. Assuming the order quantity is more than the shortage quantity in each period, the shortage in combination of backorder and lost sale is considered. The orders are placed in batch sizes and the decision variables are assumed integer. Moreover, all unit discounts...

supportive organizational culture for knowledge management can vouch for successful implementation of knowledge management. in the case of lacking this kind of supportive culture, the organizational culture is one of the obstacles which can lead the implementation of knowledge management to full failure and waste of organizational assets. in this research, a framework based on fmcdm was utilize...