Social advertising holds the potential to reshape the traditional advertising industry. Understanding what leads to effective social contagion at the dyadic level lies at the core of cost-effective social advertising strategies. This paper is the first attempt to comprehensively study the effect of dyadic network relationship on social contagion in directed networks. This paper reveals several ...

We asked whether previous observations of group interactions modulate subsequent social attention episodes. Participants first completed a learning phase with 2 conditions. In the "leader" condition 1 of 3 identities turned her gaze first, followed by the 2 other faces. In the "follower" condition, 1 of the identities turned her gaze after the 2 other faces had first shifted their gaze. Thus, p...

We study the problem of computing an equilibrium in leader-follower games with a single leader and multiple followers where, after the leader’s commitment to a mixed strategy, the followers play simultaneously in a noncooperative way, reaching a Nash equilibrium. We tackle the problem from a bilevel programming perspective. Since, given the leader’s strategy, the followers’ subgame may admit mu...

Emotional contagion has been defined as a tendency to mimic the emotions and non-verbal expressions of others, thus becoming ‘infected’ with another’s emotional state. In an organisational context, emotional contagion has been examined from both a group and leadership perspective. Previous authors have examined emotional contagion from leaders to followers, but no study to date has examined emo...

Editor: Janaki Gooty This study examines how followers regulate their outward expression of emotions in the context of two types of leadership that are commonly associated with transformational leadership, namely charismatic leadership and individually considerate leadership. Based on new theorizing and a series of three studies involving experiments and field work, we show that the two types o...

Crit Care Med 2016 • Volume 44 • Number 12 (Suppl.) more AHP participating in social media during 2016 CCC compared to 2015 (34% vs 14% of the top 50 accounts; p=0.047). The number of followers of AHP accounts were significantly fewer than the number of followers of the physician accounts (800 ± 626 followers vs 1,608 ± 2,282 followers; p=0.02), but there was no significant difference in number...

The current study identified three typical approaches leaders employ to deliver personal values to their followers and examined the corresponding psychological reactions the followers generate in response to the value-delivering attempts. Results showed that leaders using authoritarian way would result in followers’ compliance, indicating the lowest level of value alignment. When leaders use po...

Social media have gained increased usage rapidly for a variety of reasons. News and information is one such reason. The current study examines how system-generated cues available in social media impact perceptions of a source’s credibility. Participants were asked to view one of six mock Twitter.com pages that varied both the number of followers and the ratio between followers and follows on th...

 In this research UF cheese pricing is considered and Pegah, Pak, Kaleh, Rouzaneh and Mihan firms’ data, as five main UF cheese competitive firms of Iran in breakfast cheese competitive market, is used. By using these firm’s sales data, production data and price of each ton of UF cheese in nineteen work-periods (each work-period is 6 months), their sales equations are estimated for each work-pe...