Businesses are looking for different methods of cooperation, ways doing business, and forms business models. Small or medium-sized businesses that do not have a steady large income able to join as franchisee in fulfilling certain obligations under the franchise agreement concluded with enterprise, i.e., franchisor. Provided franchisor enterprise development strategy identifies new direction, na...

Plural form franchising is modeled from an incomplete contracting perspective. Complete franchising is the unique, efficient governance structure only when the plural form externality is limited and the costs of investment are low for both franchisees. Governance structure choice is irrelevant when the costs of investment are high for all franchisees, because no franchisee will invest. Finally,...