The aim of this paper is to examine the current and potential capability promote green economy in Mexico, simultaneously detecting new opportunities for diversification “green” productive sophistication so that Mexican entities can move toward environmentally friendly ecological products. For this, we adopted a novel methodology measure capabilities thereby discovering product space at subnatio...

The prediction of product acceptability is often an additive effect of individual fuzzy impressions developed by a consumer on certain underlying attributes characteristic of the product. In this paper, we present the development of a data-driven fuzzy-rule-based approach for predicting the overall sensory acceptability of pistachio green hull’s marmalade. The model was formulated using the Tak...

Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...

Green product innovations offer a large number of compelling benefits to different stakeholders throughout their life cycle (raw material extraction, production, use and maintenance, end of life). However, in inert sectors such as the construction industry, the development of green products is still too slow to meet future needs. To push green innovation, this article investigates the applicati...

Based on the theory of planned behavior, the moderating effects of product knowledge on the relationships between three independent variables and green purchase intentions were explored. Independent variables included green purchase attitudes, subjective norms, and perceived behavior control. After that, the difference of moderating effects of product knowledge between convenience goods and sho...

Latar Belakang : Aspek lingkungan dan aspek ekonomi memiliki hubungan kompleks yang berpengaruh pada tingkat pembangunan ekonomi. Dalam berkembang, biasanya mengalami degradasi akibat dari peningkatan skala produksi dalam memenuhi permintaan semakin meningkat atas komoditas material.
 Tujuan Penelitian ini dilakukan untuk mengetahui pengaruh green perceived value, environmental concern, tr...

Environmental pollution has significantly influenced ecology and has thus become a global issue. To satisfy diverse market demands and to upgrade product competitiveness, companies have prioritized the production of green products. In the initial stage of new product production, companies need to evaluate green component suppliers for those that meet environmental requirements in product design...

Environmental quality is often a credence good and consumers are unable to distinguish between green and brown products. The paper aims to investigate the role of certification in providing information about product quality and reducing market inefficiencies when the certification process is imperfect. We consider a duopoly in a vertically differentiated product model where firms compete in qua...

the purpose of this study was to develop sunless tanning cosmetic creams from green coffee beans. chlorogenic acid, which was extracted from green coffee beans, performed the change of the color of keratin in stratum corneum, used as active ingredient in the formulation. extracted chlorogenic acid from green coffee beans were incorporated into four cosmetic cream bases, and then the tanning eff...