Purpose – The primary purpose of this study is to illustrate an analytical method to identify tangible and intangible customer values and to translate those values into brand identity differentiators and product specifications. Design/methodology/approach – The authors adapt a product development analysis tool, the Value Opportunity Analysis (VOA), to the design of a brand identity, illustratin...

Urban sociologists are becoming increasingly interested in neighbourhood as a source of middle-class identity. Particular emphasis is currently being given to two types of middle-class neighbourhood; gentrified urban neighbourhoods of ‘distinction’ and inconspicuous ‘suburban landscapes of privilege’. However, there has been a dearth of work on ‘marginal’ middle-class neighbourhoods that are si...

Various credential based approaches have been proposed for realizing access control on shared data sources. These approaches use various types of credentials like identity certificates, attribute certificates, authorization certificates etc. Different credentials are found to be suitable in different conditions. The aim of this paper is to develop an access control methodology that not only ena...

Why is spatial tuning in auditory cortex weak, even though location is important to object recognition in natural settings? This question continues to vex neuroscientists focused on linking physiological results to auditory perception. Here we show that the spatial locations of simultaneous, competing sound sources dramatically influence how well neural spike trains recorded from the zebra finc...

In an open environment such as the Internet, query responsiveness involves both the capability of responding to a query within a reasonable time frame and the capability of dynamically incorporating the new information sources and the up to date information of existing data sources into the answer of a query. In this paper we present the dynamic distributed query processing framework, developed...

In the context of Linked Data, different kinds of semantic links can be established between data. However when data sources are huge, detecting such links manually is not feasible. One of the most important types of links, the identity link, expresses that different identifiers refer to the same real world entity. Some automatic data linking approaches use keys to infer identity links, neverthe...