A B S T R AC T This article deals with a transition process from a professional engineering archetype to a modernizing managerialist archetype in a British electricity utility. This took place in the context of the substantially changing utility sector characterized by privatization, the introduction of efficiency targets, the introduction of a regulatory system, the prospect of mergers and pre...

Expressions of moral sentiment play a fundamental role in political framing, social solidarity, and basic human motivation. Moral rhetoric helps us communicate the reasoning behind our choices, how we feel we should govern, and the communities to which we belong. In this paper, we use shortpost social media to compare the accuracy of text analysis methods for detecting moral rhetoric and longer...

The relationship between rhetoric and design has been the subject of numerous scholarly publications in the last fifty years, but has not been addressed by scholars of engineering design. This paper argues that the relationship is important for theory and practice of design in all its varieties, principally by providing evidence from the literature that rhetoric and design share key characteris...

the critics and the literary figures believe that abu al atahiyeh (213 or 209-230) is the leading poet of arabic ascetic poetry, and this poetry is embossed on the temple of arabic ascetic poetry. his innovation and creativity on ascetic poetry have made the researchers draw various interpretations. some believe that he has been inspired by hassan basri, and some claim that he has cherished the...

The above quotes reflect two notions of rhetoric which sometimes conflict, but are often and paradoxically held simultaneously. Francis Bacon emphasizes the ability of this subject to aid in the advancement of one’s learning and opinions within society. Contained within Whistler’s humor is the equally serious suggestion that voices will frequently encounter competition in the form of other spea...

The NTSB’s use of rhetoric can provide us as rhetoricians, professional writers, and others with new insights into rhetoric as a persuasive tool. The NTSB relies wholly on its rhetoric to persuade those who have decision-making authority to follow its recommendations. In this paper, I will discuss how the NTSB provides new insights into the persuasiveness of documents from a bureaucratic organi...