Information consumers seek to learn about world events, but often also what others know about those events. Capturing consumers’ attention is essential for information suppliers to thrive in the market. We find that competition for attention leads to homogeneity of information sources—in terms of accuracy and clarity—even when consumers would demand heterogeneous sources. Their equilibrium type...

We examine markets for information where consumers want to coordinate their decisions and producers compete for consumers’ attention. We describe information sources in terms of their quantity, accuracy, and clarity. We find that competition for attention leads to homogeneity of information sources, even when consumers would want to pay attention to heterogeneous sources. Clarity plays a promin...

Most research on the compromise effect focuses on how consumers make their decisions in a complete information scenario; however, consumers generally lack sufficient information when they make purchase decisions. This research aims to explore the compromise effect with incomplete information. Three studies were conducted to examine the research hypotheses. The main findings was that consumers a...

An increasing number of Internet businesses are seeking consumer information in order to target their products or services at the right consumers. To overcome information privacy, or the desire of consumers to control the disclosure and subsequent use of personal information, Internet businesses need to motivate consumers to voluntarily disclose their personal information. This paper focuses on...

This study investigates for the first time how use of different information messages (i.e., health, sensory, and convenience benefits) about hybrid meat shapes British, Spanish, Danish consumers' willingness to pay (WTP) such products. Hybrid meats are products whereby a proportion has been replaced by plant-based proteins. Using choice experiment (CE) involving burgers that vary across four at...

The growth in direct-to-consumer advertising(DTCA)over the past two decades has facilitated the communication of prescription drug information directly to consumers. Data from a 1999 national survey are employed to determine the factors influencing consumers' opinions of the utility of DTC ads for health care decision making. We also analyze whether consumers use DTC ad information in health ca...