liveliness of any library is directly related to the rate of using its information services and resources. studying the amount of the existing information resources used by faculty members, who account for a considerable portion of the library users, can be a positive step for promoting the quality of library services and resources. in this descriptive survey, 72 percent of research community (...

services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...