The purpose of this study is to use structural equation modeling (SEM) to explore the influence of online bookstore consumers’ perception on their purchase intention. Through literature review, four constructs were used to establish a causal relationship between perception of online shopping and consumers’ purchase intention. Questionnaires based on these four constructs were designed and distr...

The main purpose of this research is to measure the impact price and product quality on purchase intention Nexfood’s product. This had distributed an online form purposive be filled up by 97 participants from Surabaya. SPSS were used analyzed data collected with multiple linear regression. To find independent variable dependent simultaneously, was using coefficient determination. influencing in...

E-books have changed the way to publish and the way to read. The books are stored digitally and can be loaded by various readers. In this study, we examine the effect of gender and format of e-books toward the perceptions of innovation characteristics and purchase intention of the books. Following a 2x2 experimental design on the content (static versus dynamic) and reader (computer versus table...

This study investigates the influence of Facebook applications and activities on consumers purchase intention and provide insights into whether consumers take notice of their peer’s activity on Facebook and whether that activity influences consumer purchase intention. Regression analyses conducted on the results from a survey of 215 Facebook users suggests that the use of Facebook’s like button...

With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few ...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

One of the most important means of communication today is social networking. This study was designed to provide insights into how purchase intention influenced by consumers attitude toward online advertising and brand recognition on social networking site. A survey was conducted with facebook’s users to asses attitude toward online advertising on social networking sites, brand recognition, and ...