*Department of Chemistry and Chemical Biology, Center for Biotechnology and Interdisciplinary Studies, Rensselaer Polytechnic Institute, Troy NY, USA Department of Chemical and Biological Engineering, Center for Biotechnology and Interdisciplinary Studies, Rensselaer Polytechnic Institute, Troy NY, USA Department of Biology, Center for Biotechnology and Interdisciplinary Studies, Rensselaer Pol...

there are different approaches to business model categorization. [5] in a point of view, the e-business model patterns can be categorized to content provider, direct to customer (d2c), full-service provider, intermediary, shared infrastructure, value net integrator, virtual community, and whole of enterprise.