one of the really important challenges facing agricultural producers is the choice of their product distribution channels. the present study is aimed at investigating the citrus marketing channel strategy and its determinants among citrus orchardists of mazandaran using a nested logit model. some two hundred and fifty two orchardists from 15 cities of mazandaran were taken as the study samples....

The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...

The aim of this study is to present directions for advancing export marketing theory in the Asia Pacific Region. To do so, I build on recent research in other regions of the world. Additionally, I build on exploratory findings on the exporting dynamics and processes used by exporting firms based in a European country (Portugal) that has suffered an “export boom” in the last two decades. My find...

The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...

Purpose – The purpose of this paper is to present taxonomy of marketing strategy concepts and integrative frameworks that differentiate and integrate its formulation and implementation processes. Design/methodology/approach – The paper is conceptual based on a review of academic literature on marketing strategy chronicled in major marketing journals January 1990-April 2006. We present selected ...