The aim of the study was to estimate dietary intake of lycopene by the group of 100 women, from Central Poland, in different age <30 years, 30-50 years, >50 years (mean age 49 +/- 16 years) and main sources of lycopene. The study was carried out in the year 2006 (June-July) with the use of 4-day dietary food records. The lowest intake of lycopene was noted in the youngest group--4.17 mg/person/...

Tomato ketchup, barbeque sauce, sweet chili sauce, and spaghetti sauce were gamma irradiated at 0, 1, 5, and 10 kGy. Electron spin resonance (ESR) technique was used to characterize the irradiated sauces, targeting radiation-induced cellulose radicals and using a modified sample pretreatment method. The samples were first washed with water, and then the residues were extracted with alcohol. The...

The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and purchase incidence price elasticities are related. They predict market shares well, but not inter-purchase spell lengths. In this paper, we propose a new model of brand choice, the “price consideration” (PC) model, that...

The kecap ABC advertisement for the suami Sejati Mau Masak edition is a series in gender equality campaign created by Heinz Indonesia. Through this of advertisements, it made as form appreciation to women who have done domestic work, especially cooking. In ad, many messages feminism are shown visually every scene. purpose research analyze how message contained Ketchup “suami sejati mau masak” u...

T o m a t o products, including ketchup, tomato juice, and pizza sauce, are the richest sources of lycopene in the U.S. diet, accounting for greater than 80 percent of the total lycopene intake of Americans. In addition to tomatoes (Lycopersicon esculentum) and tomato-based products, lycopene is also found in watermelon, papaya, pink grapefruit, and pink guava. Lycopene from both processed and ...