the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...

This journal contains the communication strategy of Unit Link Product Marketing PT. Manulife Life Insurance to Attract Prospective Customers which is focused on steps in describing undertaken by increasing number its customers. The research method descriptive qualitative with data analysis techniques Interactive Model Matthew B. Miles and A. Michael Huberman. results study obtained an illustrat...

Consumer behaviour analysis represents an important field of study in marketing. Particularly strategy development for marketing and communications will be more focused and effective when marketers have an understanding of the motivations, behaviour and psychology of consumers. While materialism has been found to be one of the important elements in consumer behaviour, compulsive consumption rep...

The purpose of our research is to identify the critical variables and to develop a new methodology for market segmentation of online game market. Our research tested the model with Korean online game users because Korean online game industry is the frontier of global online game industries. Conclusively, the critical variables are the suitability of feedback, the reality of design, the precisio...

objective: to determine the effect of group cognitive behavior therapy (cbt) on psychological hardiness and coping strategies of infertile women undergoing assisted reproductive therapy (art). methods: two groups of infertile women who received art consisted of experimental group (15 females) and control group (16 females) were compared. the participants in experimental group received 15 sessio...

This study aims to find out the strategies of marketing communication used by Bangjeri SMEs in adapting COVID-19 pandemic. The research method is descriptive qualitative with an interpretive paradigm. Data was collected from interviews, documentation, and literature studies, conducted data validity using source triangulation techniques. results showed that MSME message strategy has not designed...

car manufacturing industry is considered one of the major national industries, which due to its increasing product, particularly in recent years, has played a crucial role in the economy of the country, and still continues to do so. with the development of manufacturing capacity in the car industry, a relative competition is being witnessed among the manufacturers, which calls for the considera...

7P marketing mix strategy is one of strategies that has been widely used in every field business. The purpose this research to analyze the have implemented home industry SUIIP a ‘kembang goyang’ producer. This study using qualitative where data collection obtained from interview techniques and direct observation into Results indicate implementation 7P’ contributes fluctuative number sales. It n...

This study examined marketing strategies and passengers’ adoption of ride-hailing services. Its specific aim was to assess the influences communication, service quality, relationship marketing, E-marketing on The adopted a cross-sectional survey research design. A structured questionnaire adapted obtain primary data from 277 passengers Bolt service, while multiple linear regression test hypothe...