a r t i c l e i n f o Keywords: Sustainability Green marketing Green supply chain Industrial marketing Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply ch...

The marketing discourse of the past 10 years was dominated by stagnation and depression. Advertising at the edge of perception, inexpedient segmentation of target groups, continuously revised and adapted manifestations of marketing tools provoking at best a three to five percent return, squibbed marketing budgets – the former marketing director of Coca Cola, Sergio Zyman, preaches the ”The end ...

Introduction. Optimum growth and development are best achieved by breastfeeding, which is the safest source for infant feeding. Mothers in Saudi Arabia start to breastfeed their infants but soon introduce formula brands. Objective. To assess the safety and nutritional adequacy of the oldest formula brands available in the Saudi market. Methods. An observational study has compared between 5 type...

BACKGROUND Increasing tobacco taxes to increase price is a proven tobacco control measure. This article investigates how smokers respond to tax and price increases in their choice of discount brand cigarettes versus premium brands. OBJECTIVE To estimate how increase in the tax rate can affect smokers' choice of discount brands versus premium brands. METHODS Using data from International Tob...

BACKGROUND There are many different kinds of cigarettes and tobacco available in the market. Since nicotine content of various brands of cigarettes are very variable, therefore evaluation and comparison of nicotine content of different brands of cigarettes is important. The goal of the present study was to determine and compare nicotine content of various domestic and imported cigarettes availa...

A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing behavior of a retailer in the ready to eat (RTE) breakfast cereal category in investigating whether and...

With the increasing popularity of mobile web, social networking services (SNSs) are an integral part of our everyday lives, since they are used for communicating with friends, for gaining information on other people or some items of interest, and even for business profits. Social network information is incorporated into recommender systems to improve their performance, but most of existing work...

Purpose – The paper seeks to explore empirically the lived experience of trust in consumer brands and to develop a model focusing on functional and symbolic brands. Design/methodology/approach – The paper presents an exploratory, grounded theory approach and the study conducted in-depth interviews. Findings – The findings reveal that when consumers are facing buying choices of functional brands...