Abstract This article argues that an expanded view of linguistic landscapes provides a useful metaphor for exploring language policies. Following this view, “language policy” is defined as “linguistic landscaping” (i.e., placing policy mechanisms which, together with already placed mechanisms, construct metaphorical landscape). The application landscaping has several advantages, it way to imagi...

Jurnal Gramatika: Penelitian Pendidikan Bahasa dan Sastra Indonesia (2442-8485) & (2460-6316) is an academic journal, a peer-reviewed and open access published by Program Studi STKIP PGRI Sumatera Barat, in collaboration with Asosiasi Dosen (ADOBSI) Perkumpulan Pengelola serta Pengajarannya (PPJB-SIP). Issues are biannual (April October), for issue April, will publish the articles English at Ok...

Abstract Landscape can be seen as a set of signs, landscape is foreground rather than background, and signs are semiotic items just forms public signage (Pennycook 2021), therefore the present research moves away from traditional, text-centred approach analysis in order to examine not only linguistic but non-linguistic elements artefacts, which take place brand identity construction local small...