q As part of a project co-funded under the EU's Fifth Framework Programme, a study was undertaken with the following aims: – to examine strategies used in the marketing of quality products among small and medium enterprises (SMEs) in disadvantaged rural areas – to explore consumer perceptions in relation to purchasing such products – to identify the practices of agencies and institutions in sup...

Infrastructure innovations have had far-reaching impacts on markets and marketing in the past. The latest such infrastructure revolution -the Internet -is presently underway. Marketers need to focus their attention on how Internet-based and other forms of electronic commerce will shape markets and marketing in the future. In this paper, an economic framework based on agency costs, transaction c...

The rural markets in India have grown size, range and sophistication in recent times. Under the changing Socioeconomic scenario, the rural markets have great potentialities in India and offer bright prospects and attraction to the companies. Rural marketing is confused with agricultural marketing particular emphasis is placed on the impact of the four A’s principles on the rural economy and its...

tourism plays a very important role in the communities’ economic system development and therefore different countries compete to attract the international tourists, so marketing and specifically the issue of selecting target market are important. this study aims to identify the most important factors affecting iran's tourism industry target markets and prioritize these target markets. in t...

One of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. Using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. In this study, first we have used internal factor evaluation (IFE) matrix for recognizing and comparing strengths...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

Liberalization of the cocoa market in West Africa, due to structural adjustment reforms, has resulted in the elimination of para-statal marketing boards and initiated the creation of new institutions to replace the marketing services of those agencies. Concerns have been raised as to the effects of these reforms on prices of cocoa received by farmers, welfare measures and competitiveness of mar...