This study evaluated 967 U.S. CVB websites using a modified Balanced Scorecard (mBSC) approach which assesses website performance with respect to overall technical functionality, customer friendliness and usability, effectiveness of marketing the destination, and information content. Spatial maps were constructed for these four dimensions and overall CVB website performance using ArcMap v.9.2 G...

the current study aims to examine and identify competency dimensions, factors and indices for managers of science and technology parks of iranian public university in order to present of a conceptual model. the targeted population consisted of two parts including experts in the field and managers and experts in science and technology parks. for this purpose, exploratory method was used and data...

By considering the problems that commercial saffron companies have faced in international markets, the aim of this study is to investigate the impact of website content, including informational and design dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are examined with reference to sales and marketing division managers in a sample of 100 commerc...

Marketing through social media has become one of the largest platforms for human interaction in past decade. The total number users Pakistan crossed 35 million, which is 16% population. This research focuses on empirically testing a theoretical model having networking, community engagement, and brand use as main antecedents impacting loyalty with trust mediator. used comprehensive development s...

This paper explores the reliability of Webster’s (1990) instrument for measuring the marketing culture of an organisation. Using data from 1400 Western Australian employees of a large national public sector service organisation, a detailed analysis is made of the reliability of Webster’s(1990) six dimensions. These dimensions of service quality, interpersonal relationships, selling task, organi...

Theory and research from the marketing literature on customer-based brand equity were used to predict how positive exposure to 4 early recruitment-related activities-publicity, sponsorships, word-of-mouth endorsements, and advertising-may affect the application decisions of engineering students. Similar to prior marketing findings, the results suggested that early recruitment-related activities...

In spite of the enormous information technology (IT) investments that have been and are expected to be made to customer relationship management (CRM), customer satisfaction appears unchanged. This suggests that factors other than those related to IT performance determine CRM effectiveness. This study proposes and develops a CRM effectiveness construct comprised of three dimensions: IT performan...

This article discusses the existing knowledge about trade show performance and develops, based on the literature, a conceptual framework for assessing exhibitor's performance. Existing measures of performance at trade shows do not adequately include dimensions important to exhibitors. To better understand the nature and dimensions of trade show performance, the marketing literature's outcome-ba...

New product launches are often accompanied by extensive marketing communication campaigns. Firms’ allocation decisions for these marketing communication expenditures have two dimensions – across consumers and over time. What makes this problem hard in the case of new products is that consumers are uncertain about the quality of new products and learn about them through marketing communication. ...