The objective of this study is to explore and describe a marketing strategy for a nursing college. An explorative and descriptive research design, within the context of a nursing college and affiliated hospitals, was followed. A literature study of marketing models was undertaken and the Delphi-method was utilised to determine the contribution of marketing staff and the possible content of a ma...

Purpose Given the pressing global challenges underpinning United Nations’ Sustainable Development Goals, marketing managers can no longer focus only on purely economic outcomes but must simultaneously respond to social and environmental concerns. This requires teaching of new competencies in education, as also reflected today’s accreditation requirements for business schools. Therefore, this pa...

The authors provide a critical examination of marketing analytics methods by tracing their historical development, examining their applications to structured and unstructured data generated within or external to a firm, and reviewing their potential to support marketing decisions. The authors identify directions for new analytical research methods, addressing (1) analytics for optimizingmarketi...

Since the late 1990s, self marketing and personal branding have become increasingly popular as subjects of self-improvement books, Web sites and consultancy services, especially in the USA. To date, little of this interest appears to have permeated the discipline of marketing, either in terms of formal research, textbook contents or academic curricula. This paper examines the theoretical basis ...

Post harvest loss has been a bane to food security in Nigeria. Although increased crop yield has been found to be feasible. Post harvest losses especially in fruits such as citrus, banana and pineapple are enormous, the marketing system of these fruits places about 75% of the burden of these losses on the fruit marketers. This study evaluated post harvest losses in fruit marketing in Lagos metr...

The purpose of this article is to increase awareness about and stimulate interest in using focus group interviews, a qualitative research technique, to advance the state-of-the-art of education and learning about health. After a brief discussion of small group process in health education, features of focus group interviews are presented, and a theoretical framework for planning a focus group st...

Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate programs being integrated into larger programs, discontinued, or even closed. In this article, the authors focus...

The pharmaceutical industry has contributed to many life-saving innovations in medicine and has become one of the most successful industries in the world. As a result, pharmaceutical industry financial and marketing influences extend to federal regulatory agencies, professional organizations, medical journals, continuing medical education, scientific researchers, media experts, and consumer adv...

This paper reviews the applicability of commercial and social marketing to teen driving safety. It draws on a wide range of information, including evaluation studies of specific programs as well as standards of practice within these two professions. Social marketing has been widely applied for more than three decades in the fields of public health, environmental protection, and political market...