Demonstrates the usefulness of the traditional marketing model in developing e-commerce marketing strategies. Discusses four e-commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a complete framework. Discusses how the e-commerce strategies could be applied to a real company using the integrated

In the context of continuous development Internet and close cooperation international economy, Xiaohongshu, as a cross-broad e-commerce company, is exploring its best marketing strategies. This article analyses threats drawbacks Xiaohongshu through SWOT then put forward related suggestions. While constantly trying new plans, it should also improve correct shortcuts to respond risk competition i...

To achieve overall business goals, GQM+Strategies® is an approach that aligns the business goals at each level of an organization to strategies and assesses the achievement of goals. Strategies derived from business goals are based on rationales (context factors and assumptions). Because extracting all rationales is an important process in the GQM+Strategies approach, we propose Context-Assumpt...

a r t i c l e i n f o Keywords: Channel governance structure Marketing strategy Business to business marketing This study tries to find an answer to the question: Are different marketing channel governance structural dimensions equally conducive for different marketing strategies? The results from an empirical study suggest that different dimensions of channel governance structure may not be eq...