نتایج جستجو برای: marketing tactical capabilities

تعداد نتایج: 147520  

2009
John J. Daly Booz Allen Hamilton

Modeling and Simulation (M&S) technologies have matured suitably to provide real time tactical utility to warfighting Command and Control (C2) computer system users, but C2 systems adoption of M&S in their native applications has been slow for design, acceptance, computing and procurement reasons. While extensive work has been done with simulation based planning, execution monitoring, logistics...

Journal: :Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 2018

1999
Brett Martin Dale Bryan

Low-cost Commercial-Off-the-Shelf (COTS) hardware and software products can be used to build small control, processor and interface devices suitable for current and future tactical radio systems. For example, the input from video cameras, infrared imagers, acoustic transducers, proximity detectors, laser range finders, and other sensor input can be digitized, compressed, processed and transmitt...

Journal: :مدیریت بازرگانی 0
شهریار عزیزی استادیار مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری دانشگاه شهید بهشتی منیژه قره¬چه استادیار مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی وحید ستار کارشناس ارشد مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

1982
Rajendra S. Wall Edwina L. Rissland

In many complex domains full scale detailed solutions to problems -plans and ways to implement them -are not possible or practical. Rather than attempt to produce such detailed solutions, we propose an alternative of using scenarios: a set of 'lsnapshots" of the future that outline possible courses of action, actions of foreign processes, and their consequences. In this paper, we present the sc...

1999
Shantanu Dutta Surendra Rajiv

We propose a conceptual framework—with the resourcebased view (RBV) of the firm as its theoretical underpinning—to explain interfirm differences in firms’ profitability in high-technology markets in terms of differences in their functional capabilities. Specifically, we suggest that marketing, R&D, and operations capabilities, along with interactions among these capabilities, are important dete...

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