This paper illustrates the linkages between CRM systems, data mining techniques, and the strategic notions of market segmentation and relationship marketing. Using the hypothetical example of a consumer bank, the data in a relationship based marketing environment are illustrated and guidelines for knowledge discovery, data management and strategic marketing are developed.

As part of its continuing mission to serve trustees and staff of health foundations and corporate giving programs, Grantmakers In Health (GIH) brought together grantmakers, researchers, and public health professionals on May 20, 2004 to discuss the application of social marketing principles to health promotion and chronic disease prevention. As a behavior change technique, social marketing has ...

Marketing information systems are those systems which make the gathering, processing, selection, storage, transmission and display of coordinated and continuous internal and external information. Includes systematic and formal methods used for managing all of an organization's information market. Recommendation systems are those systems that are widely used in online systems to suggest items th...

International tourism has increased exponentially since 1950. With this growth the industry has become significantly more competitive, and the marketing role of National Tourism Organizations (NTOs) has taken on added significance. Correspondingly, research related to the marketing aspects of international tourism has increased. With this in mind, this paper provides a brief look at the growth ...

Rational accounts of decision-making are incompatible with the prevalence and success of ubiquitous marketing strategies. In this paper, we demonstrate, using computational experiments, how an ideal Bayesian observer model of preference learning is compatible with the manipulation of purchasing decisions via a number of well-known marketing techniques. The ability of this model to predict the e...