Understanding the process of transformational change currently taking place in the media industry is an urgent challenge for people working in the industry as well as for media consumers and other stakeholders. There is a great need to deepen our general knowledge when it comes to what the future media landscape will look like. Which of the major consumption trends that exist today will continu...

Recent years have seen an increased sharing of consumptive practices, experiences and evaluations on social media platforms. Such socially shared consumption can range from electronic word-ofmouth to formal online reviews as well as automated product mentions facilitated by social media applications. Based on a review of extant emerging literature on this topic as well as of literature on relev...

In this article, we offer a literature review of narrative perception research and review seminal work in media psychology within the context of emerging interactive media consumption.

Social media platforms are often used by people to express their needs and desires. Such data offer great opportunities to identify users’ consumption intention from user-generated contents, so that better tailored products or services can be recommended. However, there have been few efforts on mining commercial intents from social media contents. In this paper, we investigate the use of social...

Research on media effects has documented the media’s infl uence on beliefs and behavior while cross-cultural psychology has documented the effects of the language used in communication on identifi cation with the ingroup and the outgroup. Media usage in the outgroup language should, therefore, affect identifi cation patterns. This research investigates media effects in the acculturation process...

If tobacco advertising and promotion increase cigarette consumption, they are issues for public health policy. Although public health advocates assert that tobacco advertising does increase cigarette consumption, there is a significant empirical literature that finds little or no effect of tobacco advertising on smoking. In this chapter, these empirical studies are examined more closely with se...

The proliferation of multimedia-capable mobile devices and ubiquitous high-speed network technologies to deliver multimedia objects is fueling the demand for mobile streaming multimedia. However, the end-user experience is severely constrained by the available battery capacity on the mobile clients. Wireless network interface cards (WNIC) consume significant amounts of power. Since streaming ap...

Personal computing has evolved towards mobile and embedded devices. This trend enables users to access their media content via a variety of devices, ranging from tablets, to smartphones, smart television sets, and recently even in-vehicle infotainment systems. Platform-independent and multi-screen media consumption highlight some of the new innovative applications opportunities for mobile compu...