Within the framework of Cognitive Linguistics both metonymy and metaphor are seen as pervasive phenomena in thought and language. They are, however, different conceptualizations of experience. Metaphorization, such as ‘Love is a journey’, involves the mapping between a source and a target in different ontological domains. Metaphorization is based on a relation of configurational sameness (PATH)...

“Dialectics” and “contradiction theory” from philosophy are almost the only theoretical resource that can be cited to explain reason for formation of Chinese antonymous cognate words. However, this paradigm does not come law thinking, therefore cannot display dynamic process phenomenon fundamentally. Metonymy metaphor could applied as thinking mechanisms reveal rules generation Briefly, mechani...

This study explores Arabic and English metonymy’s literary, semantic, lexical, aesthetic aspects. It investigates metonymy as a figure of speech compares its types functions in the two languages. The confirms that is culture-bound – meanings metonymies derive from socio-cultural values societies can’t be separated contexts which they occur. stresses significance considering relationship between...

Among extant books of Sufis prose, the prose of Maqalat-e Shams-e Tabrizi has high and particular qualities. Its special language and the sensitivity that Shams shows in every point of his Maqalat regarding language makes us observe the dialectic between structure and meaning of language which is the results of forming a progressive prose compared to the prose of his contemporaries. Among ...

1. introduction metaphor definition in islamic rhetoric has similarities with the theories of metaphor in the west. these similarities do not mean that the traditional definition still works so that rethinking of definition and providing new definitions is not necessary anymore. such an approach certainly will not be promising. the result of these efforts will enclose metaphor in the realm of r...

Over the last years, there has been a growing interest in the analysis of advertisements from the point of view of pragmatic theory (cf. Brierley, 1995; Myers, 1994; Rein, 1982; Tanaka, 1994). Nevertheless, pragmatic studies of the language of advertising from a cognitive perspective are scarce (cf. Turner & Fauconnier, 2000; Coulson, 2000; Sánchez & Gómez, 2002). In this connection, the aim of...