email marketing is increasingly recognized as an effective internet marketing tool. in this study, a questionnaire is constructed and distributed to a sample of 146 prospects of aditi technologies to find the factors associated with higher response rates. the collected data is analyzed using factor analysis and the 11 factors, from line, subject line, personalization of the subject line, timing...

A marketing planning framework to aid political parties in improving their image and co-ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long-term planning; together with the development and implementation of marketing models in a wider sphere of social situations. The planning model has bee...

Social marketing involves the application of commercial marketing principles to advance the public good. Social marketing calls for much more than health communications campaigns. It involves four interrelated tasks: audience benefit, target behavior, essence (brand, relevance, positioning), and developing the "4Ps" (product, price, place, promotion) marketing mix. The ongoing U.S. Department o...

The article analyzes in detail the main aspects of promotional marketing team building. Team building is very important for campaigns as it allows efficient completion tasks and achievement set goals. purpose based on evaluation effectiveness communications using Yule model creation a framework business modeling brand, since having ready-made structure, one can describe cost which will reflect ...

Social media are extensively used in today’s world, and facilitate quick easy sharing of information, which makes them a good way to advertise products. Influencers social network, owing their massive popularity, provide huge potential customer base. However, it is not straightforward decide influencers should be selected for an advertising campaign that can generate high returns with low inves...

During the past two decades of the HIV/AIDS pandemic, several recruitment campaigns were designed to generate community involvement in preventive HIV vaccine clinical trials. These efforts utilized a blend of advertising and marketing strategies mixed with public relations and community education approaches to attract potential study participants to clinical trials (integrated marketing communi...