In two experiments, the impact of shopping context on consumers' risk perceptions and regulatory focus was examined. We predicted that individuals perceive an online (vs. conventional) shopping environment as more risky and that an online shopping environment, by its risky nature, primes a prevention focus. The findings in Study 1 demonstrate these effects by using self-report measures for risk...

With the rapid development of science and technology, people’s acceptance of online shopping is increasing. As an important part of online shopping, small and medium-sized cosmetics enterprises have the characteristics of small investment scale and flexible adjustment of brand strategy, but previous research lack sustained and effective methods and tools to analysis brand impact. The paper take...

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This paper is based on theory of reasoned behavior and trust.Factors which influence the online shopping are studied. This research establishs the trust model of online shopping. Trust is analysed and stressed.The model is verified by SPSS16.0 and LISREL8.7 .Finally,this paper puts forward the measures about promoting trust to facilitate online shopping.

This study aims to explore how consumers evaluate these time attributes; i.e., the value of time, when they are facing a shopping mode choice between physical store shopping and e-shopping. For this purpose, it conducts an experiment to acquire data on respondents’ stated preference choices between physical bookstore shopping and online bookstore shopping. It is finally found that the value of ...

This qualitative research examines propinquity across two grocery shopping situations – real (in-store) and virtual (online). Examining how the same consumers shop for the same or similar commodities provides quasi-experimental conditions to examine differences in shopping behaviour. Convergent interviews with 15 respondents identified that consumer reasons – expectations of convenience, trust ...

With Internet shopping gaining more attention and momentum, a better understanding of the online consumer is now in the forefront of most retail strategies. The growth of online retailing or Internet shopping has provided the apparel industry with additional avenues to reach the consumer. Previous research has shown that consumers’ intent to purchase online is highly driven by their satisfactio...