(2014) Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?, HMQ healthy eating final with cover.doc Should different marketing communication strategies be used to promote healthy eating among male and female adolescents? Abstract A study was conducted to examine how interpersonal norm, media norm, attitude, perceived behaviora...

Introduction: Cesarean, as a major abdominal surgery, if done without a medical indication, may impose numerous complications on the mothers and the babies and increase frequency of cesarean deliveries in subsequent pregnancies. This study aimed to predict the behavioral tendencies of pregnant women in selecting their delivery approaches, based on the theory of planned behavior (TPB). Mate...

A study was conducted to test an expanded Theory of Planned Behavior (TPB) in predicting healthy eating intention among adolescent boys and girls in mainland China. Two variables (perceived barriers and self-efficacy) were added in the TPB. A purposive sampling design was adopted to select schools, then students. Altogether 635 adolescents were asked to complete a structured questionnaire about...

What are the 'active ingredients' of change in the Theory of Planned Behavior? Evaluating the relative effectiveness of attitudes, norms, and perceived behavioral control/self-efficacy 2014 ! ! ! This thesis entitled What are the 'active ingredients' of change in the Theory of Planned Behavior? Evaluating the relative effectiveness of attitudes, norms, and perceived behavioral control/self-effi...

Application of modern irrigation and drainage canals for efficient use of water resources is necessary. Thus , identifying the factors influencing farmers ’ attitudes toward participation in irrigation and drainage projects (IDP) is essential. The purpose of this study is to identify factors affecting attitude toward participation in IDP in Syakh Darenjan, Fars Province , Iran. Stratified rando...

rural sustainable development will be obtained through sound exploitation of environmental resources with an appropriate theoretical emphasis with protection and improvement of them for next generations. rural people behavior has important role in quality of these resources. this study was designed to develop a model of rural people environmental behavior. this study implemented in the west pro...

Fast food is popular among children and adolescents; however, its consumption has often been associated with negative impacts on nutrition and health. This study examined current fast food consumption status among middle school students and explored factors influencing fast food consumption by applying Theory of Planned Behavior. A total of 354 (52.5% boys) students were recruited from a middle...