Many e-commerce transactions via e-payment systems is carried out. The aim of this study is that the theory of structures, an empirical analysis about the importance and ranking key factors that may be on customer satisfaction in electronic payment systems affect the Iranian banks.9 specific topics of the factors in e-payment systems, customer satisfaction and affect are more key, were selected...

Service quality has been viewed as a determinant of customer satisfaction. Different dimensions of service quality have been considered by various researchers. This study identifies components of service quality of Indian Railways at railway platforms. The study is exploratory in nature and uses factor analysis to identify the most important factors of customer satisfaction with service quality...

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

Although previous cause-relatedmarketing literature has examined the role of the nature of the product and the perceived fit between the product and the cause, there is no clear consensus yet regarding the effect of these variables. This study contributes to existing literature by shedding light on the role that these two key factors have on consumer response. A 2 (utilitarian products vs. hedo...

The proposed model is theoretically grounded in the multi-attribute attitude literature. It is proposed that the antecedents of customer loyalty are be partitioned into three categories. First, supply-side (firm-controllable) customer loyalty antecedents are those satisfaction drivers that comprise total customer experience (TCE). Eight distinct TCE dimensions are identified through preliminary...

in the recent decade, given the importance of customer in online environment, creating loyalty has been proposed as an essential challenge for electronic stores. the present study focuses on the role of trust in order to facilitate the process of making e-customers loyal. to this end, a model was proposed that especially focuses on individual factors ( perceived usefulness, perceived ease of us...

Online product reviews are important determinants of consumers' purchase decision. Although prior research has articulated various benefits of online product reviews, there are few investigations into whether or not they are perceived as helpful by consumers. Product review helpfulness is conceptualized as a second-order formative construct, which is manifested by perceived source credibility, ...

marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...