social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...

The external environment plays a major role in the success or failure of many organizations. Researchers have suggested that more incremental strategic information systems planning (SISP) in an uncertain environment produces greater planning success. The purpose of this study was to test the effect of incremental SISP on planning success in environments of varying dynamism, heterogeneity, and h...

The purpose of this preliminary study was to qualitatively explore the results of using low-cost educational videos, oriented at complementing face-to-face and distance courses of the Degrees in Industrial Engineering, Industrial Organization and Aeronautical Engineering at ETSEIAT (Technical School of Industrial Engineering and Aeronautical Engineering of Terrassa). Qualitative analyses showed...

Investment in information technology (IT) infrastructure has in recent years become a strategic organizational choice. Yet, there exists little understanding of the organizational factors that determine IT infrastructure capabilities and investment requirements. Using a filed survey of both business and IT executives, this study tests a research model that links a set of organizational factors ...

Investment in information technology (IT) infrastructure has in recent years become a strategic organizational choice. Yet, there exists little understanding of the organizational factors that determine IT infrastructure capabilities and investment requirements. Using a filed survey of both business and IT executives, this study tests a research model that links a set of organizational factors ...

in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...