There is a long tradition in tourism research to investigate the issue of perceived risk. The reason lies in the tourism industry’s aim to reduce the risk perceptions among tourist in order to increase sales. Perceived risk is thus seen as a hurdle to attracting tourists and the managerial aim is to reduce it. At the same time there is a sub-sector of tourism industry, adventure tourism that se...

The Behavioral Oncology Interest Group of the American Society of Preventive Oncology held a Roundtable session on March 10, 2002, at the American Society of Preventive Oncology annual meeting in Bethesda, Maryland, to discuss the current state-of-the-science in behavioral approaches to cancer prevention and control and to delineate priorities for additional research. Four key areas were consid...

Individuals may have biased perceptions of health and safety risks. We conjecture perceptions of mortality risk from various risk measures using parametric and non-parametric methods. We investigate how risk perceptions are measured and what rational explanations can be found for these measures.

6 [1] The demand for bottled water has increased rapidly over the past decade, but bottled 7 water is extremely costly compared to tap water. The convenience of bottled water 8 surely matters to consumers, but are others factors at work? This manuscript examines 9 whether purchases of bottled water are associated with the perceived risk of tap water. All 10 of the past studies on bottled water ...

This study was conducted to explore organic and conventional dairy farmers’ perceptions of risk and risk management, and to examine relationships between farm and farmer characteristics, risk perceptions, and strategies. The data originate from a survey of conventional (n = 363) and organic (n = 162) dairy farmers in Norway. Organic farmers had the least risk averse perceptions. Institutional a...

Many health risks are the result of deliberate decisions by individuals consciously trying to get the best deal possible for themselves and for those important to them. Some of these choices are private ones, such as whether to wear bicycle helmets and seatbelts, whether to read and follow safety warnings, whether to buy and use condoms, and how to select and cook food. Other choices involve so...

Studies of risk perception examine the judgements people make when they are asked to characterize and evaluate hazardous activities and technologies. This research aims to aid risk analysis and policy-making by providing a basis for understanding and anticipating public responses to hazards and improving the communication of risk information among lay people, technical experts, and decision-mak...