It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their customers. With the advent of technology, marketers have identified latest advertising media options to reach out to target audience. But the conventional ways of print advertisemen...

Most visual advertisements are designed to attract attention, often by inducing a pleasant impression in human observers. Accordingly, results from brain imaging studies show that advertisements can activate the brain's reward circuitry, which is also involved in the perception of other visually pleasing images, such as artworks. At the image level, large subsets of artworks are characterized b...

The emergence of too many new media in the information age has also brought about trouble complicated information. Every day, people’s eyes are exposed to at least hundreds advertisements. audience’s attention is limited, and number advertisements constantly increasing. public suffers from severe visual fatigue. New can be seen everywhere our daily life. In today’s digital world, people cannot ...

In today's highly competitive market, businesses are constantly seeking innovative ways to capture the attention of consumers. Print advertising has been a staple in marketing for decades, but with rise digital media, its relevance called into question. This research aims explore use creative print advertisements analyzing their effectiveness capturing and retaining Through review literature, c...

Although stereotypical female portrayals are still common in advertisements, recent years it appears there has been a move toward portraying women powerful positions ads. This research investigates the trend advertising that portrays of power and offers typology dimensions Building on previous literature social power, feminine current trends advertising, for is proposed verified using two studi...

Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...