Classical rhetoric was the first discipline concerned with persuasion and in fact still has a lot to offer. This is exemplified by a short discussion of the persuasive appeals known from classical rhetoric as well as the so-called ‘aptum-model’. It is suggested how these sets of rhetorical concepts may be developed into guidelines for persuasive design. Moreover, classical rhetoric can be relat...

Energy consumption is abstract and invisible for consumers within the household. Through the European rollout of smart meters, an attempt to develop information and communication technologies to reduce domestic energy consumption has been launched. There is the expectation that usage of these technologies will result in energy and cost savings. This paper describes an approach for integrating p...

On the Web, as in more traditional influence contexts, the most effective persuasive strategies often depend on the individual characteristics of the message recipient. Unfortunately, most persuasive technology applications currently employ a one-size-fits-all approach to interventions. The study we illustrate investigates two different techniques (message framing and color priming) that can be...

Ambient persuasive displays could be a potential way to raise awareness and lower the energy consumption in private households. There already exist a range of products in this direction. However, none of them seem to have any longterm persuasive effects. We argue that this effect could only be enabled by involving providers and potential users in the design process of an ambient persuasive disp...

Research articles are an excellent tool for promoting active learning about the scientific process. One difficulty in teaching research articles is that they address a professional audience and often seek to be persuasive as well as informative. This essay discusses pedagogical strategies that are intended to help students differentiate the purely informative aspects of research articles, such ...

Can you imagine a city that feels, understands, and cares about your wellbeing? Future cities will reshape human behavior in countless ways. New strategies and models of urban spaces are required for creating future cities to properly respond to human activity, environmental conditions, and market dynamics. Persuasive urban systems will play an important role in making cities more livable and r...