Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

A field study was conducted to examine if purchase behavior was systematically related with which segments of consumers who differ in their cognitive and sensory innovativeness, and instrumental and expressive expectations, respectively. Hypotheses are developed concerning the relationship with consumer innovativeness and expectations with purchase behavior, and these hypotheses were tested aga...

Prior research on regret has assumed a consideration set of only two-alternatives. The authors have relaxed that assumption and have developed hypotheses to examine the influence of the unawareness set and order effects in the measurement of consumer regret in a post-purchase evaluation. The results demonstrated that the brands consumers were previously unaware of, do indeed influence consumer ...

Consumers often evaluate alternatives differently based on whether they are performing the search online, or offline physically in a store. Information is available more systematically online for consumers to evaluate thus enabling them to rate each and every feature of the product. However, certain attributes (such as size) are difficult to judge without the physical inspection of the product ...

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students ...

The cliché " once a homeowner, always a homeowner " is not true. We study the causes of terminations of spells of first-time homeownership. Using a national panel data set, we find that the likelihood of a household terminating a spell of homeownership is predictable at the time of purchase. Specifically, the lower the probability score that a household becomes an owner at the time of purchase,...