The purpose of this study was to analyze the influence taste and price on consumer satisfaction at a western fast food restaurant. research design used in quantitative associative methods. Based results data analysis that has been carried out first hypothesis (H1) which states positive significant effect satisfaction, t-count value is 22,984 greater than t-table 1.661, testing second (H2) 23,90...

nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

The widespread high-speed rail has become an important transportation mode for tourists in China, who travel primarily in groups. With more attractive price, railway operators may be able to expand ridership, improve customer satisfaction, and ultimately increase revenue. The traditional pricing method for passenger groups, however, is relatively simple, inflexible, which may lead to profit los...

This Article examines the”effect”of store atmosphere”& price”fairness to word of mouth that is mediated by customer satisfaction.”The sample being”use in this study are”210 respondents who have bought and visited coffee shops at least 2 times the last one year. The”survey”was”conducted“by”filling”out”an”online”questionnaire with google form. The”testing”is”conducted by”Structural”Equation”M...

W investigate the association between information contained in the American Customer Satisfaction Index (ACSI) metric and future stock market performance. Some past research has provided results suggesting that the financial markets misprice customer satisfaction; i.e., firms advantaged in customer satisfaction are posited to earn positive future-period abnormal stock returns. We reexamine this...

Propose of the paper is to analyze factors of customer service quality that could influence internet banking customer satisfaction in the Chinese commercial banking sector. Moreover, the paper also tries to explain the relationship between customer service quality and customer satisfaction, and to find some major facts for keeping high level internet banking customer satisfaction. The data demo...

Customer satisfaction is important for the sustainability of businesses, both online and offline. The purpose this research to examine role brand image in mediating relationship between perceived ease use price on customer satisfaction. Data was collected by distributing questionnaires 160 respondents East Java who had made purchases using TikTok Shop last 3 months. Then, hypotheses study were ...

Fulfillment of consumer desires and expectations will create satisfaction in consumers so that become loyal. The purpose this study was to determine 1) the effect price perceptions on loyalty, 2) product quality 3) brand ambassadors 4) loyalty mediated by satisfaction, 5) mediating 6) influence satisfaction. population were all female Scarlett cosmetics Special Region Yogyakarta. sample researc...

The purpose of this study is to find out if there is a relationship between parameter ofsegmentation and customer satisfaction, in order to find out the current parameter of segmentationin automobile industries In India researcher has gone through several published journal, books,magazines and companies data. The result shows that the most important factor for segmentation ofautomobile industri...