a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

This study draws on the institutional and resource-based theories of the firm and examines whether multi-product firms use mergers as a strategic tool to reconfigure their product-mix toward high-profit products. We propose that mergers facilitate product-mix reconfiguration by relaxing institutional and organizational constraints on resource redeployment. Analysis of data from the U.S. hospita...

This paper introduces singular mix-valued logical networks and singular mix-valued logical control networks. Via semi-tensor product, a singular mix-valued logical network can be converted to an algebraic form. On this basis, the normalization problem and solvability are discussed. Then, fixed points and cycles of singular mix-valued logical networks are also studied. Furthermore, the optimal c...

E-marketing strategy is normally based and built upon the traditional 4 P's (Product, Price, Promotion and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the emarketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web...

introduction: increasing pressure on available funds in health care section especially hospitals, enhances the need of analyzing different strategies in economic terms. one of the solutions for the optimal use of financial resources and potentials in hospitals and health care centers is using elements of the marketing mix. in this way we could make the best use of the resources and cause a retu...

Carbon emissions are receiving greater scrutiny in many countries due to international forces to reduce anthropogenic global climate change. Carbon taxation is one of the most common carbon emission regulation policies, and companies must incorporate it into their production and pricing decisions. Activity-based costing (ABC) and the theory of constraints (TOC) have been applied to solve produc...

Product-mix decision through theory of constraints (TOC) should take into account considerations like the decisionmaker’s (DM) level of satisfaction in order to make product-mix decision a robust one. Sensitivity of the decision made, needs to be focused for a bottle-neck-free, optimal product-mix solution of TOC problem. A membership function (MF) has been suitably designed in the present work...